Lolita is a fashion subculture that is based on the Victorian style of dressing. Well, sort of. From there, Japanese girls who dress in the Lolita style take inpiration from Rococo dress (frills, ribbons, general girliness) and dark Gothic embellishments and mix it all up into one mish mash style.
The Lolita makeup look is also a mish mash of prettiness and punk. To learn how to create this Lolita Gothic makeup look with exaggerated doll eyes and feather lashes, check out the tutorial.
This is a look that's both emo and cute. Not for the faint of heart.